Edge Rods is a brand new type of business. Most companies cut material or labour costs to meet the prices set by retail buyers on shop shelves, with most of these products marked up by fifty or even one hundred percent. Edge Rods is different. We sell directly to the consumer, eliminating many of the middle men. By owning our own factory and not having middlemen, we can make products without compromising on quality. We can make better equipment at a better price. We are always looking for new and innovative materials.

Our connection to our founder Gary Loomis allows us to use proven, but constantly improving, manufacturing processes. In our never-ending quest to make lighter, stronger rods, we investigate new materials we find based on Gary’s famous mantra: « weight is a barrier to performance ».

When we think we’re close to the perfect design, we test our gear with our team of professionals in the best and worst conditions. We do all this because we want to make nothing less than the best fishing gear in the world. Without limits, without compromise.

Proudly built for you in Woodland, WA USA.

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